We turn brand DNA
into cultural currency.

A partner that works from within your campany

A strategic partner that lives and breathes at the intersection of culture and commerce. Team Bonanza has a core team of industry veterans and a vast network of Brand Strategy, Advertising, Design, Media, and Cultural specialists.

We bolster your team, leveraging a deep understanding of both the commercial and the cultural world, driving forward human experiences, rather than just pushing a product or service. 

Over the last few years, we have worked with Fortune 500 businesses, start-ups, cultural institutions, brands, governmental organizations, and non-profits.

Every client comes with a different SOW and different goals, yet our common factor is always that we work within the company and help deliver strategy-led deliverables. 

  • Footwear

    We spearheaded Brazil’s largest sandal manufacturer repositioning in the US and Europe. We elevated the brand’s DNA, product focus, collaborations, and marketing strategy based on Brazilian street culture in the context of global youth culture.

    @ridersoficial

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  • Cultural Collaborations

    We developed a collaboration strategy for the Van Gogh Museum to engage with a more diverse audience besides tourists. This included cross-programming with other cultural institutions and hyper-local cultural tastemakers.

    @vangoghmuseum

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  • SBSX Skateboard Solutions

    Skateparks

    We’ve developed a new positioning for this Skatepark development company, including brand identity, elevated products, services, and swag.

    @trysbsx

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  • Art & Experience

    Art & Experience

    We navigated the repositioning of a premium wine brand, restaurant, and art center. Our work included restructuring the product catalog, developing new product tiers, elevating the marketing strategy, and adding an impact/ sustainability vision & narrative.

    @quintadoquetzal

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  • AI

    AI / Technology

    We developed the proposition for a new AI-driven pet service.

    Woof, giving pets a voice.

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  • More Footwear

    A global campaign for the iconic Brazilian in collaboration with the Brazilian superstar Anitta. The campaign included music videos, OOH, Print, Social and Experiential.

    @sandaliasipanema

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  • VICE Media

    Media & Advertising

    Global strategy for the iconic youth media company VICE (RIP) and Virtue Worldwide (VICE’s advertising arm). Worked on brand strategy, partnerships, campaigns, and launching new offices.

    @vice @virtueworldwide

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  • Healthcare

    We supported the GTM by articulating a proposition and brand framework that is direct, clean, and trustworthy. We also supported a modern customer journey that makes the audience feel comfortable. 

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  • Transportation

    We have developed a GTM program with hyper-local relevancy for an electric scooter transportation company in the US.

    #Bolt #Mobility @usainbolt

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  • Nasdaq and City of Miami

    Unicorns

    Flag Shop Miami invited us to co-create a program for Nasdaq, fostering deep relationships and potential IPOs between Miami-based unicorns and the New York-based stock exchange. Mayor Suarez introduced the program during Art Basel.

    @cityofmiami @nasdaq @venturemiami @artbasel

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  • Swatch Nines

    Media & Events

    We are navigating the repositioning of a one-of-a-kind experiential company. Our work includes a fresh partnership strategy and broadening & deepening the content offering.

    @thenines.cc

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  • Nature Inspired

    For Miami DDA we developed a strategy to beautify construction sites while telling a story about local corals (in collaboration with Coral Morphologic).

    @downtownmia @coralmorphologic

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